|The above are the most used ingredients in food processing.|
The combination of ingredients are often chemical, but they serve their purpose. They bring you toward an orgasmic foodie experience that broccoli, beans and spinach, regardless, of the brilliance of Master Chef Eric Ripirt's culinary craftsmanship, will never give you. The artificial ingredients are formulated and modified in test kitchens in a long, involved process with the help of people like you and me who are paid for their time and their taste opinions. Once a food is created, then the extremely clever marketing companies take over and it will be impossible for you to resist these products which you will return to again and again and again, unless you are A HEALTH LUNATIC.
|The original Oreo at 101 years-old.|
|The green tea ice cream Oreo flavor a big seller in China.|
The original Oreos are heavenly and over the decades the taste testers and food scientists added spin offs to tweak your palate's curiosity and interest in a never ending line extension of joy (chocolate banana split creme; peanut butter fudge cremes; golden chocolate cremes, etc.) They reconfigured size: regular (for you Goldilocks who find it "just right.") bite size: (for those of you who are waist-line conscious) and king size (for large appetites). They've also careened Oreos into innovations like Oreo pie crust, Oreo truffle candies and much more to keep those clever chemists and food scientists working for their hefty paychecks.
|Oreos website which often has related videos.|
The brilliant marketing on the website trends beautifully with social media. There's an Oreo song and cat and dog videos and other fun stuff and you and your family can share a photo to add to the picture gallery of favorite Oreo moments. And OMG then there are the recipes and what you can do with Oreos: candies, drinks, cakes, cheesecakes, parfaits, pies. If you can imagine it, it can be turned into a recipe using Oreos. Unabashedly, I have to admit, on the one hand, I do admire what the company has done to capture our hearts, minds and tastes so that we do not "just eat one." On the other hand, their marketing campaign is tragic in that thousand of dollars could be spent on R & D for healthier foods that decrease obesity and overweight.
If your "thing" isn't Oreos, maybe, like my friend who who watches her weight, it's Mallowmars. She ate an entire box in one sitting and became so ashamed, she stapled the empty box to the bulletin board in the employee cafeteria to remind herself that she was OFF THE CHARTS addicted and out of control. Did she ever do that again? Do you think she will tell us? Let's face it. Maybe we lie to our friends about our self-control, but all of us have had our moments where we overate cookies or a dessert or whatever and then thought, "Wow! That was a pig out." Maybe we didn't think it and just ate and kept overeating until were were overweight or obese.
Well, use as an example whatever cookies you like: perhaps the classic Pepperidge Farm line or move away from processed cookies to high end (Petrossian or other gourmet) fresh bakery items, gluten free items, or treats that use organic wheat, or imported biscottis, pastries, fruit tarts, etc. All of these "TREATS" are fashioned so that the sumptuous taste blitzs your brain with joy and stimulates your cravings for more, maybe not today, but the memory is there. What has created the memory, the craving for more? What is lighting you up? It is the food additive with little or no nutritional value. It is the ingredient that has the power to bring you EMOTIONAL COMFORT, SATISFACTION AND WELL BEING when all else in your life may be in the swamp and you need a "feel good drug" or "pick me up."
|Desserts served after the high carb, high fat scones and sandwiches at an afternoon tea.|
Sugar! Liquid sugar via high fructose corn syrup, liquid fruit juice concentrate (distilled only to sugar) or whatever current processed sugar morph the industry uses that is even sweeter and more intense than 8 teaspoons of table sugar which you would never put in a cup of anything. Researchers have discovered that we are genetically hot wired in our brains for that sweet taste. It's almost as natural as breathing. The food industry has taken the hot wiring and from baby formula to Ensure and in all of the processed foods in the age groups in between, they've added excessive amounts of sugar and hooked us, prompting our "out of the blue" sugar cravings, in weird forms. What are your craves? My friends range all over: a piece of red velvet cake, an almond croissant, a Milky Way, a huge corn muffin, Snickers, a carmel Frappuccino. We never tire of the "bliss points" these yummies shoot to our brains. Sugar is perhaps more addictive than alcohol, cigarettes and drugs. In fact alcoholics and drug addicts also are sugar addicts. In Michael Moss's book, researchers discovered that the brain lights up similarly according to MRI data.
|The brain lights up with infusions of sugar in any form: raw, brown, organic sugar, stevia, high fructose corn syrup, all of it. There is no distinction except in intensity with the high fructose being even sweeter than granulated.|
|Brown or white sugar, it's still sugar and it's addictive.|
|Overweight has become the norm; Type II diabetes has increased.|
|Shopping in a cereal aisle; some cereals are 50% sugar.|
Despite the 62% overweight and or obese in our nation overall, the FDA does not regulate the addition of sugar to most products. It should. It could stem the obesity crisis. It won't because it is afraid to take on the food industry. Meanwhile our excessive sugar consumption is causing us to self-destruct. The addictive properties of sugar make us want more exponentially in a cycle of increasing intake. When we eat more, initially we feel comfort, but if we notice weight gain, that comfort becomes irritation, frustration and depression. And then we eat a pastry or candy bar to make us feel better; the cycle continues. If we eat less sugar to lose weight, we also become depressed because we want our sugar fix. The gradual weaning off sugar takes about one month before the taste memory is out of our system and the cravings are gone. This weaning should be gradual to trick the body's cells into becoming accustomed to taking in a little less and then a little less sugar. If one stops abruptly, the likelihood one will go back to getting the sugar fix is great.
One reason why people have such a difficult time with a sugar addiction is emotional. The individual relies on that sweet taste and foods with sugar to achieve peace and balance. They experience a severe emotional withdrawal without sugar, a sense of emptiness, lack of ease, frustration, irritation, sadness and depression. Their bodies have been so flooded with this substance and are so used to it that doing without it is extremely painful because their emotional well being depends upon their fix. They've become addicted.
|Our brains are hot wired for sugar, revealing our cravings and addiction to it.|
|There are between 2000-5000 taste buds on the back and front of the tongue.|
If one is curtailing one's sugar addiction, it must be a very slow process to trick and retrain your taste buds and trick your fat cells. When they are deprived, fat cells cry out from having less sugar when they've been used to feeding off it; they are shrinking and attempt to hold onto their size. Hunger pangs intensify, even though one may eat other foods. Still the brain is signaled that there is the need for sugar. The irony is this can happen to obese people, who are not starving and have no need to eat since they have so much fat stored up that they could use as energy. Yet, they feel hunger. Their bodies are addicted to that need for sugar. For the obese and overweight, the pangs can be extremely painful, especially if the individual has been obese or overweight for a long time and has been sugar addicted for a long time.
The best way to get off the sugar addiction is take one less of a treat or one bite less and train yourself to continue to take less where you would have been eating more. Wean yourself off processed foods this way. Substitute live fruits and vegetables that are sweet after you cut back on the processed foods. Eat more of them. Drink water and lemon or lime juice to neutralize the taste for sugar. If you persist after one month it will turn into two and three months, and you will have done it gradually with much less pain than stopping completely. Remember, this is an ADDICTION. Gradual lessening of a dependence is less depressing and less painful with minimal withdrawal symptoms.
Above all, this information should encourage you to understand that it's not really your fault, though others may blame you for overindulging or being obese. Food companies have hooked you into eating desserts and treats and drinking sodas or power drinks. They've made it convenient for you and your family to dine out at fast food restaurants that they service with their processed foods. They've worked day and night to lure you with products and advertising, and they are spending millions to KEEP YOU ADDICTED. Like DEALERS, they don't care if you get sick; they just want your money. And it's legal for them to get it by addicting you. Avoid processed foods after gradual weaning off of them. Don't give these companies your emotions, your heart, your body and your well being; avoid their sugar drug. Take control for yourself. Force these companies to bend to your will. Do not bend to theirs. Our lives are already at risk with the water we drink, the air we breathe. We at least can control some of the foods we put in our bodies with better choices. You'll be happier for it in the long run and it can be fun besting the companies that for so long have dictated your lifestyle and made you an ADDICT.